RISE: the new incentive program from Dell Technologies

RISE is the new incentive program for Dell Technologies Authorized partners that officially launched on May 3rd 2021.

The new RISE incentive program introduces exciting opportunities and will replace the current Loyalty Program for Authorized partners. RISE offers you a unique way to get rewarded for purchasing Dell Technologies products through distributors’ stocks.
You will earn rewards through the purchase of eligible products, and you benefit from regular promotions. Do more, Earn more. Earn and accelerate your rewards as you meet program thresholds. You will join one of four groups according to your purchase levels: Ignite, Boost, Advanced, and Elite. Each group offers progressively higher reward levels. You will move up through the groups as you grow your Dell business.

Be rewarded for your Dell Technologies sales in three easy steps

  1. Register an account via the link in your invitation email
  2. Pass the minimum purchase requirement for your RISE group and start earning
  3. Use your rewards on discounts on your next Dell Technologies purchase through Copaco

whitepaper: how to register

Based on past performance you will be invited to join one of 4 groups; RISE IGNITE, RISE BOOST, RISE ADVANCED or RISE ELITE and earn rewards as you purchase. A great selection of eligible product lines is available:

Latitude laptops, OptiPlex desktops, Precision Workstations, PowerEdge servers and a range of innovative commercial displays. You can also earn additional bonus rewards through regular promotions.


Your eligible sales are reported by Copaco and will automatically populate on a dedicated online portal, allowing you to track your earnings. Once registered, you can view details on eligible products and program rules, check your performance and find out more about any current promotions. - Within Ignite & Boost, Reward dollars can be redeemed as an e-voucher that can be used on your next purchase of Dell Technologies products made through Copaco. - Within Advanced & Elite, you will receive a passed through credit note.

Register for partner incentive